Water Lens Environmental Involvement

While nearly 70 percent of the world is covered by water, only 2.5 percent of it is fresh. Of that 2.5 percent, just 1 percent of our freshwater is easily accessible, with much of it trapped in glaciers and snowfields. In essence, only 0.3 percent of the planet's water is available to fuel and feed its 6.8 billion people.

Human factors influence the availability of water with increasing population, consumption and demand for sanitation, drinking, manufacturing, leisure, and agriculture. Due to geography, climate, engineering, regulation, and competition for resources, some regions seem relatively flush with freshwater, while others face drought and debilitating pollution. In much of the developing world, clean water is either hard to come by or a commodity that requires laborious work or significant currency to obtain.

Hundreds of people in developing countries suffer for lack of access to clean and safe drinking water. Women and girls especially bear the burden of walking for miles to gather clean water. Illness spreads easily through drinking water and without access to sanitation, the health of whole villages is in danger. Access to water leads to better health, reducing hunger, improving growth, in order to break the cycle of poverty; and gives children the opportunity to get an education by returning to class instead of spending most of their hours gathering water.

According to the United Nations, water use has grown at more than twice the rate of population increase in the last century. By 2025, an estimated 1.8 billion people will live in areas plagued by water scarcity, with two-thirds of the world's population living in water-stressed regions as a result of use, growth, and climate change. The challenge we face now is how to effectively conserve, manage, and distribute the water we have.

Therefore, a portion of the profits of this company will go to charitable organizations that sustain long-lasting water projects that serve villages and schools. Water Lens wants to contribute to minimize the environmental impact of water use on the natural environment and will donate to charitable organizations that are installing wells and run other water projects to help improve state of health for whole communities and give them the opportunity to grow themselves out of poverty. Our partners at Samaritan's Purse, Charity Water, and Living Water International will help us make that happen.